As an emerging marketing medium with infinite potential for brands, how could there ever be a problem with podcasting? Well…Some see having a podcast as entirely too easy, while others see it as way too hard. As such it’s the case the inherent problem with podcasting is perspective.
And… Both perspectives are correct.
Those who see it as easy maybe tempted to simply press record without any consideration for the quality of the podcast they are creating. On the other hand those who see it as difficult, maybe entirely to concerned with having the right equipment, which platform to use, and other logistical considerations that are actually easy to recognize and resolve.
When clients have an idea for podcasting as an individual or a corporation, it is our job to help them create the most professional podcast possible with sound quality, content, presentation and the overall brand as top priorities. The unfortunate is that those who think that podcasting is just about clicking a button and talking may find themselves without the listenership or the impact that they could have.
We also have clients who have considered podcasting but have yet to launch it because they are terrified of buying the wrong microphone, having too many ums and ahs or using the wrong platform. Apart from using Anchor, which unfortunately is not the best place to put your podcast because you don’t own your content (and you should), we can show you exactly what it takes to launch the podcast that not only exceeds your expectations but allows you to “humanize and monetize your message.”
Whether you are an individual, a startup or a corporation, overthinking your way out of or under-thinking your way into podcasting can present its own challenges. However, with professional advice, and the experience of creating more than one top podcast, we say with all confidence that no matter the challenge, none is insurmountable and all have a solution– some easier than others, but that’s just how things work.
Ready to launch, tell us more about your podcast. Click here. Or enroll in our new course, Podcast Kaboom!