Podcasting is Marketing And You might be Missing Out!

Podcast! Schmodcast! Not quite. While podcasting is often seen as a hobby, many companies now find themselves behind an emerging marketing method. Podcasting is not a only a hobby for the person who believes that he or she has something to say…

Podcasting is marketing!

Podcasting has slowly emerged as a distinct possibly for leverage relationships with new and current customers. Additionally, a podcast can promote and present a message beyond the “produced” feeling of advertising. Lastly, a podcast can communicate the heart and mind of a company in a way that is seen as powerful and productive.

Among Americans who listen to podcasts at least weekly, the average amount of time spent per week listening grew in 2020 to 6 hours, 39 minutes.

SOURCE: 2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial.

With our corporate clients, the team at Ozeal Media has used podcasting to position them to reach new clients, and to nurture relationships with current ones. Whether B2B or B2C, developing a podcast is a great way to stay connected. A podcast can also show a side of your organization not shown in advertising or a public relations campaign.

The opportunity to “humanize your message” makes podcasting a viable part of any marketing strategy. Let’s talk about your company and how podcasting can be a part of your marketing strategy.